• Grand Marshal Eli Young Band
• Comerica Bank Chairman & CEO Ralph W. Babb Jr.
• Comerica Bank Texas Market President Charles L. Gummer
• American Idol Finalist and Recording Artist Jason Castro
• Cotton Bowl Athletic Association Chairman Kathy Saunders
• Cotton Bowl Founders’ Families with Mrs. J. Curtis Sanford
• Dallas County Sheriff Lupe Valdez
• DowntownDallas President John Crawford
• Miss Mississippi 2009 Anna Tadlock
• Miss Oklahoma USA 2010 Morgan Woolard
• Miss Texas 2009 Kristen Blair
• National Geography Bee Champion Eric Yang
• Oklahoma State University President Burns and Ann Hargis
• University of Mississippi Chancellor and Mrs. Dan Jones

• Ole Miss Marching Band ("The Pride of the South") -- Oxford, MS
• Oklahoma State University Cowboy Marching Band -- Stillwater, OK
  
  
• Allen Consolidated HS Band -- Allen, Nebraska
• Bald Knob HS Band -- Bald Knob, Arkansas
• Belle Plaine HS Band -- Belle Plaine, Kansas
• Canyon HS Band -- New Braunfels, Texas
• Daleville HS Band -- Daleville, Alabama
• Grandview HS Band -- Grandview, Texas
• Greater Houston All-Star Band -- Houston, Texas
• Joplin HS Band -- Joplin, Missouri
• Lakewood HS Band -- Lakewood, Ohio
• Pauls Valley HS Band -- Pauls Valley, Oklahoma
• Ravenwood HS Band -- Brentwood, Tennessee
• St. Joseph HS Band -- Victoria, Texas
• Skyline HS Band -- Dallas, Texas
• Texas Firefighters Pipes and Drums
• Townview Center “Big D” Band -- Dallas, Texas
• Washington Township HS Band -- Sewell, New Jersey

• Grand Marshal Eli Young Band/Live Strong (Comerica Bank)
• Comerica Bank Vote for the Float Contest Finalists
• "Celebrate 2010!" (Raul S. Quintanilla Middle School, Dallas ISD)
• "Celebrate Music!" (AEC Middle School, Garland ISD)
• "Celebrate the 80s!" (Hudson Middle School, Garland ISD)
• "Celebrate Legends!" (W. E Greiner Middle School, Dallas ISD)
• "Celebrate the Best of Entertainment!" (Harold W. Lang Middle School, Dallas ISD)
• "Celebrate the Zoo!" (John B. Hood Middle School, Dallas ISD)
• "Celebrate New York City!" (Highland Park Middle School, Highland Park ISD)
• "Celebrate School Spirit!" (Webb Middle School, Garland ISD)
• AT&T Cotton Bowl Classic (Cotton Bowl Council)
• Boys Scouts of America 100th Anniversary (Circle Ten Council)
• Crow Collection of Asian Art
• Dallas Summer Musicals (Comerica Bank)
• Kids Cove Children's Ministry (First Baptist Dallas)
• First Baptist Dallas
• FOX 4
• North Texas Czechs
• Scovell Scholarship Foundation (Baylor Health Care System)

• Dallas County Sheriff’s Posse
• Love Our Longears (donkeys and mules)
• Medieval Times Dinner & Tournament
• American Association of Sheriff's Posses and Riding Clubs
• Tarrant County Sheriff’s Posse
• U.S. Marshals Texas Posse

• Ole Miss Cheerleaders
• Oklahoma State University Cheerleaders and "Pistol Pete"
• USMC Color Guard
• Ballet Folklorico de Fort Worth
• Border Collie Rescue Texas
• Boy Scouts of America (Circle Ten Council)
• Dallas Stars
• DART Miniature Rail Train
• Golden Retriever Rescue of North Texas
• March of Dimes - Dallas Division (Comerica Bank)
• North Texas Czechs Band and Polka Dancers
• Rangers Captain (Texas Rangers Mascot)
• USA Chin Woo Lion & Dragon Dance Team -- Richardson, Texas
  (Crow Collection of Asian Art)
• KRLD News Radio 1080
• Mega 107.5
• 98.7 KLUV
• 100.3 JACK fm
• 103.7 lite fm
• 105.3 The FAN

Inflatable Balloons

• Comerica Bank spheres
• Comerica Bank trapezoid
• Football (Comerica Bank)

• Kilgore College Rangerettes -- Kilgore, Texas
• Encore Dance and Cheer Teams (see below)

• Cedar Park HS -- Cedar Park, Texas
• Corsicana HS -- Corsicana, Texas
• Dumas HS -- Dumas, Arkansas
• East Chambers HS -- Winnie, Texas
• Liberal HS -- Liberal, Kansas
• Longview HS -- Longview, Texas
• Lumberton HS -- Lumberton, Texas
• Oak Grove HS -- Oak Grove, Texas
• Plano East HS -- Plano, Texas
• Richton HS -- Richton, Mississippi
• Rudder HS -- Bryan, Texas
• Shawnee Mission South HS -- Overland Park, Kansas
• Spring Hill HS -- Longview, Texas
• Westwood HS -- Austin, Texas